Last updated / april 2024

Privacy Policy

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High Peak respects your privacy, and we are committed to protecting it. 

This Online Privacy Statement is for practices and services owned or licensed by High Peak Innovations, LLC its parents, and affiliates ("High Peak"). When used in this Privacy Statement, "we", “us” and "our" mean High Peak and "you" and "your" refers to any individual, company, or legal entity that accesses or otherwise uses this website.

This Online Privacy Statement explains how we may collect, use, share and retain information about you and your choices.

This Online Privacy Statement describes our practices in connection with information we collect when you:

  • visit our websites (“Websites”)
  • receive or reply to email or other electronic communications from us
  • view or click on our ads or other High Peak online content
  • interact with us on social media or websites and applications maintained by other parties, and/or 
  • use our software applications (“Apps”) on or through computers and mobile devices collectively referred to as “Online Services”.

Our Online Services are controlled and operated by High Peak from the United States and are intended for use by companies based in the United States. They are not intended to subject High Peak to the laws or jurisdictions of any state, country or territory other than those of the United States.

Other Online Services of High Peak and its affiliates may contain different privacy statements, which supplement this Online Privacy Statement. You are advised to review the privacy statement of each High Peak affiliate Online Service.

How We Use Information

Depending on your relationship with us, we may ask you to provide certain personal information about you in order to adequately provide services. For example, you may provide us with business contact information such as your name, telephone number, business mailing address, or business email address when you:

  • inquire about a High Peak product or service;
  • request that a High Peak representative contact you; and/or
  • fill out an online survey;
  • ask to receive information about our products or services;
  • register for online access to access your account; and/or
  • download, link to or use our mobile apps or those maintained by a third party.

You may also provide us with your company’s financial information and goals when you use certain services, features, and tools on our Online Services.

Unless specifically requested, we ask that you not send us, and you not disclose, any additional sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, or criminal background) through the use of the Online Services.

If you disclose any personal information relating to other people to us or to our service providers in connection with the Online Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Online Privacy Statement.

How We Use Information

We use personal information we collect for business purposes, to:

  • respond to your requests and communicate with you;
  • manage your preferences;
  • perform analytics concerning your use of our Online Services, including your responses to our emails and the pages and advertisements you view;
  • to handle requests for data access, deletion, or correction;
  • provide you tailored content and marketing messages;
  • operate, evaluate, and improve our business (including developing new products and services; improving existing products, services and Online Services; performing data analytics; and performing accounting, auditing, and other internal functions);
  • for other legal reasons, such as to enforce our terms and conditions or to protect the rights, privacy, safety, or property of High Peak, our affiliates, you, or others;
  • debug, identify, and repair errors that impair the intended functionality of our Online Services;
  • comply with and enforce applicable legal and regulatory requirements, legal processes, contractual obligations, and our policies;
  • to establish and defend legal rights, protect our operations, and pursue available remedies or limit our damages;
  • provide you with online financial tools; and
  • manage infrastructure and other business operations.

We may also use personal information for any other purposes that we may specifically disclose at the time we collect your information.

How We Share Information

We may make personal information available to:

  • High Peak’s affiliates;
  • a High Peak employee to provide you with a quote or overview of products/services;
  • external service providers/vendors;
  • third parties or affiliates in connection with a corporate transaction, such as a sale, consolidation, or merger of High Peak affiliate businesses;
  • governmental or other public authorities (e.g., regulators, law enforcement) as permitted or required by law, or to others as required by law;
  • credit bureaus; and 
  • third parties for other legal reasons, such as to enforce our terms and conditions or to protect the rights, privacy, safety, or property of High Peak, our affiliates, you, or others.

Unless you agree otherwise, we do not share your personal information with companies not affiliated with High Peak for them to market their products or services to you. We may tell you about a product or service that other companies offer and, if you respond, that company will know that we selected you to receive the information.

Additional Sources

We may collect information from other sources, such as publicly available databases, providers of information, and social media platforms.

We also collect information through emails. From time to time, we may send you emails about our products and services. High Peak and third parties with which we contract may collect information regarding your interaction with these emails, including whether you opened the email, how long you viewed the email, and whether you opened any links in the email.

In addition, we collect “Other Information” about visitors to our Online Services. Other Information we may collect includes:

  • the number of visitors to our Online Services
  • the pages visited on our Online Services
  • the Online Services features used
  • the domain name of the site from which visitors connect to our Website
  • browser and device information
  • information collected through cookies, pixel tags, and other technologies
  • information that has been aggregated in a manner such that it no longer reveals your identity

We may also collect Other Information when you download and use an App. We may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to the App based on your device number.

We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as personal information under applicable law, then we may use and disclose it for the purposes as detailed in this Statement. In some instances, we may combine Other Information with personal information. If we do, we will treat the combined information as personal information as long as it is combined.

Our websites use cookies

This is a United States based Business to Business service and is not intended to be used as a Business to Consumer service.  

When you visit our website or when you use our services we collect information automatically to administer our website and enhance your visitor experience, for our marketing efforts to serve ads across websites, and for security purposes.  We use Google Analytics to measure interactions such as page views, scrolls, outbound clicks, site search, video engagement, file downloads and form interactions where applicable.  We collect information to provide a better service to you which may include which ads you find most useful, unique identifiers tied to the browser, application or devices you are using.  

Some of the cookies and tracking technologies that we use on our website are strictly necessary and are there to technically enable the website and its components as well as to enable security measures. Strictly necessary cookies are activated because these are necessary for the website to work properly and in a secure way.  

Children

Our Online Services are not directed at nor intended for children under the age of 13. We also do not knowingly collect personal information from children under the age of 13.

Retention Period

Prudential retains personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.

Security

High Peak seeks to use reasonable administrative, technical and physical safeguards and other security measures to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. Please note that information you send to us electronically may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us through the use of the Online Services. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us at Global.Privacy@prudential.com or 1-877-248-4019.

Changes to this Online Privacy Statement

We may amend this Online Privacy Statement at any time. When we do, we will let you know by appropriate means such as by posting the revised statement on this page with a new “Last Updated” date. Changes to this Online Privacy Statement will become effective when posted unless indicated otherwise.

Contact Us

If you have any questions after reviewing this statement, please contact us at Global.Privacy@prudential.com or 1-877-248-4019.